jewelry by Glitzy Pet Jewelry™Jewellery has always been the gift of choice for loved ones, and who doesn’t love their pet? That’s the logic behind the latest craze in Jewellery – bling for our best friend. Pearl strands, personalized rhinestone and crystal collars, dangling gold charms, tiaras and teeny-tiny, gem-encrusted "fluff holders" (for the little ponytail wisp
of hair at the top of a gussed-up pup’s head) are all the rage in retail specialty dog and gift shops. The trend may soon arrive in jewellery stores as dog jewellery manufacturers expand their marketing horizons and products become increasingly well-crafted.
The care, feeding and adornment of pets has become big business. Last year, Canadians spent $3.7-billion on their pets, including food, accessories, toys and health care. A recent survey by the American Pet Products Association found that eight out of every 10 dog owners buy gifts for their pooches, which can include anything from clothing to cosmetics and accessories. They spend between US$100 and US$500.
The trend is partly driven by popular culture. Images of Reese Witherspoon’s character in Legally Blonde and her pet Chihuahua, and celebrities such as Paris Hilton, Nicole Richie and Lindsay Lohan, posing with their designer-clad pooches have appeared everywhere. Celebrity fashion designers are also getting in on the act. Ralph Lauren recently launched a line of cashmere sweaters for pets, and Jennifer Lopez is set to introduce her own line of Jewellery for dogs. Last April, a Purina Celebrate Pets Weekend Gala in Toronto featured a doggie fashion show, including Jewellery, hosted by Fashion Television’s Jeannie Beker. Trends included jackets with matching winter boots, cowboy boots, reversible parkas, velour, fur (under the "Fursace" label) and velvet coats, scarves and sunglasses. Popular nail polish maker OPI even introduced a line for dogs – called "Pawlish," naturally.
of hair at the top of a gussed-up pup’s head) are all the rage in retail specialty dog and gift shops. The trend may soon arrive in jewellery stores as dog jewellery manufacturers expand their marketing horizons and products become increasingly well-crafted.
The care, feeding and adornment of pets has become big business. Last year, Canadians spent $3.7-billion on their pets, including food, accessories, toys and health care. A recent survey by the American Pet Products Association found that eight out of every 10 dog owners buy gifts for their pooches, which can include anything from clothing to cosmetics and accessories. They spend between US$100 and US$500.
The trend is partly driven by popular culture. Images of Reese Witherspoon’s character in Legally Blonde and her pet Chihuahua, and celebrities such as Paris Hilton, Nicole Richie and Lindsay Lohan, posing with their designer-clad pooches have appeared everywhere. Celebrity fashion designers are also getting in on the act. Ralph Lauren recently launched a line of cashmere sweaters for pets, and Jennifer Lopez is set to introduce her own line of Jewellery for dogs. Last April, a Purina Celebrate Pets Weekend Gala in Toronto featured a doggie fashion show, including Jewellery, hosted by Fashion Television’s Jeannie Beker. Trends included jackets with matching winter boots, cowboy boots, reversible parkas, velour, fur (under the "Fursace" label) and velvet coats, scarves and sunglasses. Popular nail polish maker OPI even introduced a line for dogs – called "Pawlish," naturally.
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